The Tennent's Story Experience
“The Tennent’s Story is at the heart of Glasgow’s history, and with this significant company investment at our home at Wellpark, we are bringing the story to life"
Alan McGarrie, Group Brand Director for Tennent’s Lager
Tennent's Lager open the UK's biggest beer attraction in Glasgow
Following a seven-figure investment, a new visitor centre in the East End of Glasgow is set to make Tennent’s Lager’s Wellpark Brewery the leading beer destination in the UK after opening to the public on 22 November 2018.
‘The Tennent’s Story’ experience is the biggest single investment the company has made in the brewery’s visitor experience, which now boasts an impressive 3-floor development at the Duke Street site.
The major development aims to become the UK’s biggest beer attraction, significantly boosting local and international visitor numbers to Glasgow’s East End. The Tennent’s Story will be a must-visit destination in Scotland and puts the country’s favourite beer at the heart of Glasgow tourism and the city’s ambitions for visitor growth by 2023.
Visitors to Scotland currently spend £1 billion every year on food and drink, with beer tourism set to contribute to a further £1 billion in growth by 2030.
This new immersive experience will trace the history of Scotland’s oldest brewery, from the 1500s to the present day. Building upon the existing tour and tasting experience, The Tennent’s Story will take visitors behind the scenes of the famous beer, covering everything from its origins, production, provenance and even how to pour the perfect pint.
Centred on the story of Hugh Tennent and the first brew of Tennent’s Lager in 1885, which was described by newspapers at the time as a “madman’s dream”, the visitor centre will be home to artefacts gathered from the first days of brewing at Wellpark in 1556 through to today.
Motion capture animations developed by Glasgow School of Art, new artwork from graffiti artist Conzo Throb, personal stories from generations of Tennent’s alumni and fascinating artefacts from days gone by take visitors on a monumental and historic journey before setting off on the brewery tour.
The tour ends at the revamped tasting experience which is home to the country’s latest Tennent’s Tank Lager installation - serving up brewery fresh pints of Tennent’s from impressive copper tanks filled with unpasteurised liquid straight from brewery floor only a few hundred meters away.
Neighbouring Drygate Brewery, which also lives on the Wellpark site, plays a vital part alongside The Tennent’s Story, the brewery tour and the Tennent’s Training Academy in making the East of the city a hub of activity and the ultimate beer destination.